High-performing channel teams are under pressure to drive revenue, increase partner satisfaction, and scale faster. As traditional, manual methods reach their limits, AI has emerged as a transformative force.
Based on StructuredWeb's research and usage analysis across dozens of partners, this report outlines key trends reshaping the future of partner marketing. It also provides a self-assessment scorecard and data-backed insights to help marketing leaders benchmark their AI readiness.
StructuredWeb leads this transformation by enabling partners to “Just Ask”: whether it’s launching campaigns, translating assets, or generating content. This shift is not just about automation, it’s about accessibility. And it’s what earned StructuredWeb the top position in the Forrester Wave™ for Partner Marketing Automation Platforms, Q2 2025, where it led in Current Offering, Strategy, and Market Presence.
Pinpoint capability gaps and align your team
on where to focus next.
Set direction, drive alignment, and
take action toward your AI strategy.
The world’s leading enterprise-grade channel marketing automation platform
The world’s leading enterprise-grade channel marketing automation platform StructuredWeb revolutionizes channel marketing with AI-driven solutions that transform how leading enterprises like IBM, Google Cloud Platform, and Dell engage partner ecosystems. Our intelligent automation platform streamlines partner outreach, accelerates demand, and drives revenue by automating the entire marketing communication lifecycle. With AI at its core, StructuredWeb enables seamless vendor-partner collaboration while reducing program friction and costs. Our flexible, user-friendly platform personalizes content—from email campaigns to call scripts—for each partner's unique needs across any language, industry, or business size. Backed by a dedicated global team and proven go-to-market strategies, StructuredWeb isn't just a technology solution but a strategic partner committed to your long-term channel marketing success.
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