FIRST OF ITS KIND
With ChannelGPT, vendors can easily upload all their general marketing and product content and watch the system learn and generate a diverse range of marketing assets that cater to their ecosystem.
By automating the content creation process, ChannelGPT significantly reduces the time and effort required to produce high-quality, tailored marketing materials, enabling vendors to support more partners with ease. Best of all, each partner receives personalized content that meets their unique needs and target markets, ensuring a higher level of engagement and relevance.
By leveraging the capabilities of generative AI, ChannelGPT automates the content creation process and generates a variety of marketing assets based on the vendor's general marketing and product content.
Vendors upload their general marketing and product content to the StructuredWeb Channel GenAI platform. The system learns from this content and uses it as a basis for generating a wide array of marketing assets.
Ecosystem partners log in to the platform and input information about their unique business value propositions, target markets, and how they enhance the vendor's products (e.g., through configuration, industry-specific adaptation, or local support).
The generative AI technology within the platform crafts bespoke marketing assets that perfectly align with each partner's marketing and go-to-market needs. The AI generates diverse marketing assets, including press releases, blog posts, website copy, emails, social posts, positioning letters, banner ads, and even customized video scripts.
Partners can request specific marketing assets they need, and the system generates them in real-time. For example, a partner can request an email positioning their vendor's product against a competitor's product, or a blog post targeting a specific industry, such as hospitals. The AI-generated assets are ready for review, editing, and use within seconds.
The platform dramatically streamlines the marketing process for vendors and partners. Vendors can train the system with their product content and generate templated marketing assets for their partners.
ChannelGPT can generate a wide range of marketing assets, including press releases, blog posts, website copy, emails, social posts, product positioning documents, sales letters, telemarketing scripts, banner ads, and even video scripts.
The platform's generative AI technology ensures that each marketing asset is customized to meet the specific needs of each partner, taking into account their unique value propositions, go-to-market strategies, and target markets. This is while ensuring the content meets the branding guidelines and content standard of the vendor.
How does StructuredWeb's ChannelGPT help vendors and channel partners save time and resources?
ChannelGPT offers a time and resource-efficient solution for vendors by automating the content creation process. Rather than creating a large number of assets and translating them, vendors can now set up content and brand rules within the system, allowing generative AI to generate highly customized assets tailored to the specific needs of their partners. As a result, partners no longer need to spend time searching for assets, as they can easily describe their needs using natural language and have ChannelGPT generate the assets for them.
"As content becomes easier, faster, and cheaper to create, the quantity of content will grow exponentially in an already noisy and cluttered environment. Customers will be further drawn to trusted sources and companies who leverage their partner ecosystem to deliver personalized, localized, and consistent value will be the winners."
Jay McBain Chief Analyst @ Canalys
By automating the content creation process, vendors can save significant time and resources, allowing them to focus on other critical aspects of their business.
StructuredWeb's AI generates customized marketing assets for each partner, taking into account their unique value propositions and target markets, ensuring a higher level of engagement and relevance.
The generative AI helps maintain consistent messaging and branding across all content created for partners, ensuring a cohesive and professional brand image.
How does StructuredWeb ChannelGPT generate marketing assets for vendors?
By harnessing the power of generative AI, ChannelGPT streamlines the marketing process for vendors and their channel partners. Vendors can easily upload their general marketing and product content to the platform, which the system then learns and utilizes to generate a diverse range of marketing assets tailored to their partner ecosystem.
How quickly can vendors generate marketing assets for their partners using StructuredWeb ChannelGPT?
Vendors can train the system with their product content and generate template marketing assets for their partners within 1-2 hours. Additionally, ChannelGPT continually updates those assets with accurate and personalized details - simplifying and speeding up the process.
Example of ChannelGPT Prompt
ChannelGPT offers customized marketing assets that are tailored to a partners’ and their end customers’ specific business, target markets, and value propositions, saving them time and effort while improving their messaging and differentiation.
The platform generates a wide range of content formats, including press releases, blog posts, website copy, emails, social posts, and videos, ensuring partners have a comprehensive suite of marketing assets to support their campaigns. The platform's agility and responsiveness empower partners to quickly generate custom marketing assets on demand, allowing them to adapt to changing market conditions and capitalize on new opportunities.
Partners receive marketing materials that are specifically tailored to their unique business, target markets, and value propositions, resulting in more effective and targeted marketing campaigns.
The AI-powered platform simplifies the content creation process for partners, saving time and reducing the need for additional resources to create custom marketing materials.
By leveraging generative AI, partners can more effectively communicate their unique value proposition and the benefits of their vendor's products, helping them stand out from the competition.
The StructuredWeb solution generates a wide range of content formats, including press releases, blog posts, website copy, emails, social posts, and video scripts, ensuring partners have a comprehensive suite of marketing assets to support their campaigns.
With the ability to quickly generate custom marketing assets on demand, partners can more easily adapt their marketing strategies to address changing market conditions and capitalize on new opportunities.
How can channel partners request customized marketing assets from StructuredWeb ChannelGPT?
By logging in to the platform, channel partners can input their unique business value propositions and describe how they enhance the vendor's products. ChannelGPT's generative AI then crafts bespoke marketing assets that perfectly align with each partner's marketing and go-to-market needs, utilizing the vendor's marketing and product content as set-up by the vendor.
How can StructuredWeb's ChannelGPT help channel partners stand out from the competition?
ChannelGPT is a pioneering solution tailored to meet the unique demands of channel marketing. Unlike existing solutions, partners can quickly and efficiently create and access marketing assets based on vendor content. With ChannelGPT, partners can easily describe their needs using natural language, and the generative AI will generate the assets, saving time and eliminating the need for manual search.
ChannelGPT is available for existing StructuredWeb customers as well as selected new customers who are ready to move to the new generation of channel empowerment. As we add more computing power we will open it to more vendors and channel partners.
Our team is standing by to answer any questions you may have and help you get started with our revolutionary solution today!
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The world’s leading enterprise-grade channel marketing automation platform
StructuredWeb provides prominent technology brands like HPE, IBM, ServiceNow, Google Cloud Platform and Veeam — along with many other growing brands — with a powerful, flexible and easy-to-use channel marketing automation platform. Since 1999, StructuredWeb has combined an innovative platform with proven go-to-market strategies and world-class services to deliver a better way to accelerate channel-driven demand generation, strengthen partner engagement and grow channel revenue.
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